Southern Comfort

I’ve been thinking about doing this for a while. Not in a “I have takes the world needs to hear” way. More in a “why am I yelling about the Southern Conference to my friends in group texts at 11:43 p.m.” way… Shoutout ETSUHoopsNation and Cole Spivey.

This isn’t going to be one of those blogs where I pretend I’m breaking news. I’m not. I have a day job. I spend most of my time reading research studies and talking through actual life-and-death decisions. Which might explain why I need an outlet to argue about why ETSU needs to do more giveaways to improve student attendance.

This space is going to be about the Southern Conference. Mostly basketball and football. I care about programs that care. I like fanbases that get irrational. I respect mid-major gyms that feel slightly too loud for their size. That’s where this lives.

I’m not here to do safe previews or copy and paste standings. I’m interested in ceiling. Infrastructure. Why some places pop and others feel like polite participation trophies. I want to talk about what makes a coaching job dangerous. What makes a program combustible. What makes a random Wednesday night in February feel important.

There will be numbers. There will be emotion. There will be takes I fully believe five minutes after posting.

If you want neutral, this isn’t it. If you think the SoCon is one hot March away from reminding everyone it exists, you’re home.

We’ll see where this goes.